Rebuilding lives campaign launched
On Friday 26th April, the Stroke Association are launching their first ever TV-led marketing campaign, Rebuilding Lives. This essential investment is a key part of their new strategy. It’ll help to raise the profile of stroke and its impact, and awareness of the charity, so they can reach more people who need help, and receive the support needed to do this.
Rebuilding Lives will change the way people think about stroke using the real life stories of stroke survivors. Told in their own words. Unscripted. Unfiltered. The TV advert is directed by award-winning director Lotje Sodderland, who is herself a stroke survivor. The stories told will show that stroke can strike anyone at any time, changing lives in an instant, but that life after stroke is possible. With the right specialist support and a ton of courage and determination, people can recover and adjust to a new normal. The Stroke Association are there to support people to rebuild their lives after stroke.
From Friday 26 April, the campaign will go live through TV and digital channels. The advert will launch on Channel 4 during Gogglebox from 9pm.